Chaudhry, P. E., & Walsh, M. G. (1996). An assessment of the impact of counterfeiting in international markets: The piracy paradox persists. Columbia Journal of World Business, 31, 34-48.
This paper investigates recent trend in counterfeiting in the international marketplace. The primary objectives of this paper are to provide the international manager with (1) an overview of the legal framework that governs the protection of intellectual property rights, primarily against pirates; (2) a review of different anti-counterfeiting strategies; and (3) a summary of distinct labeling techniques used to distinguish between the ”real” versus ”fake” good.
