Yang, D. L., Fryxell, G. E., & Sie, A. K. Y. (2008). Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China. Journal of World Business, 43, 321-339.
This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers’ confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
