Research Framework

European Commission Framework 7 Research Programme

 

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Understanding consumer demand for non-deceptive pirated brands

Prendergast, G., Chuen, L. H., & Phau, I. (2002). Understanding consumer demand for non-deceptive pirated brands. Marketing Intelligence & Planning, 20, 405-416.

China’s accession to the World Trade Organisation has raised concerns about pirated and counterfeit products not only in China, but also in Asia in general. This research explores the demand determinants of Hong Kong [...]

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