Bloch, P. H., Bush, R. F., & Campbell, L. (1993). Consumer ‘accomplices’ in product counterfeiting: A demand-side investigation. Journal of Consumer Marketing, 10, 27-36.

Examines the consumer’s role in the proliferation of product counterfeiting. Describes a demand-side orientation to the counterfeiting problem and discusses results from a field experiment examining consumers’ willingness to select a counterfeit [...]