Ang, S. H., Peng Sim, C., Elison, A. C., & Tambyah, S.K. (2001). Spot the difference: Consumer responses towards counterfeits. Journal of Consumer Marketing, 18, 219-235.

Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such [...]