Bamossy, G., & Scammon, D. L. (1985). Product counterfeiting: Consumers and manufacturers beware. Advances in Consumer Research, 12, 334-339.
Conservative estimates of the commercial counterfeiting of consumer and industrial products suggest that the activity is a world wide phenomena, amounting to hundreds of millions of dollars annually. This paper (1) identifies and briefly discusses the many factors in the world market that allow the practice of counterfeiting to thrive; (2) provides a framework to aid in the systematic research of counterfeiting activities; (3) presents findings from an exploratory study focusing on consumer experiences with and perceptions of product counterfeiting; and (4) suggests additional areas for research.
