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Boyle, J. (1996). Shamans, Software, and Spleens: Law and the Construction of the Information Society. Cambridge, Mass: Harvard University Press. Who owns your genetic information? Might it be the doctors who, in the course of removing your spleen, decode a few cells and turn them into a patented product? In 1990 the Supreme Court of California [...] Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15-27. Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers’ attitudes towards counterfeits of luxury brands and how these two sets [...] |
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