Blois, K., & Mandhachitara, R. (2002). Counterfeit software in Thailand: Controlling supply in an embedded system. Journal of Asian Business, 18.
The supply of counterfeited goods is large and growing worldwide, though the production and consumption of such items is particularly prevalent in Southeast Asia. Based on a survey this paper describes the supply and marketing of counterfeit software in Thailand. It identifies some of the reasons for the failure of attempts to control this activity, and shows that the difficulty in controlling this activity arises from the extent that it is embedded in Thai society. Finally, it draws on the experience of an action which controlled the supply of counterfeit alcohol within Thailand to suggest an approach for dealing with the supply of other counterfeit goods.
