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As part of our research we regularly update our Twitter feed (Counter2010) with the latest news relating to counterfeit goods, software piracy, downloading and file-sharing. If you are interested in these areas then follow us on Twitter and add your views. Staake, T., & Fleisch, E. (2008). Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox. Springer-Verlag Berlin Heidelberg Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit [...] Zaichkowsky, J. L. (1994). Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4), 59-70. The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to [...] Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62, 368-378. The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects [...] BSA Piracy Reduction Impact Study For more information about “The Economic Benefits of Lowering PC Software Piracy,” and the Business Software Alliance, visit the: May 2009 Sixth Annual BSA-IDC Global Software For more information: |
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