2009 November 20 | Counter

Countering Counterfeit Trade

Staake, T., & Fleisch, E. (2008). Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox. Springer-Verlag Berlin Heidelberg

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit [...]

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