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Zaichkowsky, J. L. (1994). Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4), 59-70. The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to [...]         Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62, 368-378. The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects [...] BSA Piracy Reduction Impact Study For more information about “The Economic Benefits of Lowering PC Software Piracy,” and the Business Software Alliance, visit the: May 2009 Sixth Annual BSA-IDC Global Software For more information: Casola, L., Kemp, S., & Mackenzie, A. (2009). Consumer decisions in the black market for stolen or counterfeit goods. Journal of Economic Psychology, 30, 162-171. Three studies investigated hypothetical consumer behaviour in buying stolen, pirated or counterfeit goods from the black market. Study 1 found that both students and members of the general public rated the [...] Swami, V., Chamorro-Premuzic, T., & Furnham, A. (2009). Faking it: Personality and individual difference predictors of willingness to buy counterfeit goods. The Journal of Socio-Economics, 38, 820-825. Counterfeiting is now widely regarded as a serious social, economic, and political issue. This study examined demographic, personality, and individual difference predictors of willingness to buy counterfeit goods (WBCG) [...] |
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