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Registration for the COUNTER Conference is now open: Registration Form If you have any particular requirements (dietary, access, etc.) then please include details when you complete your registration form and a member of the Counter team will contact you to discuss further. Please note this is an invitation-only event but if you would like to attend then please feel free to contact us to discuss your interest.         The proceedings from the COUNTER workshop “Mashing-up Culture The Rise of User-generated Content” is freely available for download in .pdf format. The workshop took place over two days at Uppsala University in Sweden (May 13-14th, 2009). As part of our research we regularly update our Twitter feed (Counter2010) with the latest news relating to counterfeit goods, software piracy, downloading and file-sharing. If you are interested in these areas then follow us on Twitter and add your views. Staake, T., & Fleisch, E. (2008). Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox. Springer-Verlag Berlin Heidelberg Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented. Zaichkowsky, J. L. (1994). Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4), 59-70. The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, and with purchase situations. The empirical work to develop this measure was mainly validated with respect to product categories. This paper extends the construct validation of the PII to involvement with advertisements and also demonstrates that the PII may be reliably reduced from twenty items to ten items. There is some indication the revised PII may then be broken into two subscales representing a cognitive and affective grouping. Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62, 368-378. The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects of consumer-perceived brand image (i.e., brand personality, product attributes, and benefits/consequences), perceived risk, product knowledge, product involvement, and consumer demographic variables. Focus groups generated the criteria that consumers use to evaluate the studied brands; the main study then collected data from interviews. The results show that among the tested variables, brand personality performs best in determining consideration of the CBP. In general, demographic variables and product involvement do not appear to be significantly influential. The results also provide empirical evidence for Plummer’s (Plummer, J.T. How Personality Makes a Difference. Journal of Advertising Research 1985; 24 (6): 27–83 (December/January), Plummer, J.T. How Personality Makes a Difference. Journal of Advertising Research 2000; 40 (6): 79–83 (November/December)) notion of brand image components; furthermore the results also suggest that perceived risks should not be part of the benefit/consequence component of the brand image concept. |
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