Domen Bajde is an Assistant Professor of Marketing at the University of Ljubljana, Faculty of Economics (FELU). He stared his career in advertising (Saatchi & Saacthi int.) and then two years latter accepted a marketing position at FELU. He did part of his doctoral studies at Lancaster University (UK) and attended additional doctoral training on consumer research in Denmark (University of Odense) and Turkey (Bilkent University). He earned his PhD at FELU in 2006. He has published research on consumer behavior topics in various international journals and presented his work at international conferences across the globe. He is a reviewer for one of the world’s leading consumer behavior publications Journal of Consumer Research and reviews manuscripts for international conferences such as Advances in Consumer Research and Consumer Culture Theory. His current topic of interest include consumer value and consumption meanings, qualitative consumer research, gift giving behavior and marketing communication.
Domen is currently examining intellectual property rights and user-generated videos on YouTube. Elements of Domen’s netnography can be found here.
Selected Publications
Bajde, Domen. Other-centered behavior and the dialectics of self and other. Consumption markets and culture., Dec. 2006, vol. 9, no. 4, pp. 301-316.
Bajde, Domen. Consuming the Anti-Bush Game: Narrative and Ergodic Analysis of Ideology in Games. Forthcoming in Consumer Culture Theory Conference.
Bajde, Domen. Exploring the dialectic of charity marketing and the charity ethos. Economic business review, Dec. 2006, vol. 8, no. 4, pp. 359-372.
Bajde, Domen, VIDA, Irena. The impact of ad characteristics on adolescents’: attitudes towards antismoking ads. Managing global transitions, Spring 2008, vol. 6, no. 1, pp. 75-93.
