Eva Hofmann is a Post doctoral Researcher in the Institute of International Marketing and Management, Vienna University of Economics and Business Administration. She works as an economic psychologist mainly in the field of consumer behaviour and has conducted and published several qualitative and quantitative studies on consumer behaviour in the private household, on costumer commitment, on socially responsible investment behaviour, and on other related topics. Currently, she is a team member of the EC funded project COUNTER – Socio-economic and Cultural Impacts of the Consumption of Counterfeit Goods.
Selected Publications
Hofmann, E., Hoelzl, E. & Kirchler, E. (in press). A comparison of models describing the impact of moral decision making on investment decisions. Journal of Business Ethics.
Hofmann, E., Kirchler, E. & Kamleitner, B. (2007). Consumer adaptation strategies: From Austrian shilling to the euro. Journal of Consumer Policy, 30(4), 367-381.
Hofmann, E., Meier-Pesti, K. & Kirchler E. (2007). The decision process for ethical investment. Journal of Financial Services Marketing, 12(1), 4-16.
Kirchler, E. & Hofmann, E. (2006). Economic decisions in the private household. In M. Altman (Ed.), Handbook of Contemporary Behavioral Economics: Foundations and Developments (p.517-540). Thousand Oaks: Sage.
Hofmann, E., Kamleitner, B., Kirchler, E. & Schulz-Hardt, S. (2006). Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro [Loss of buying power after the currency change: The expectancy driven perception of the Euro.]. Wirtschaftspsychologie, 8(1), 98-108.
