Irena Vida holds a Ph.D. from University of Tennessee (UT) – Knoxville, USA (1997). She was an assistant professor at the University of Wisconsin-Madison in the USA prior to joining Faculty of Economics University of Ljubljana (FELU), in Ljubljana, Slovenia, in 2000 where she served as a chair of Department of Marketing between 2003-2007. Her research focuses on application of behavioral theories and models in cross-cultural settings and on organizational and strategic issues in international business. She published articles in some top international journals, numerous refereed conference proceedings, and presented research at various conferences and professional meetings in Europe, USA and in Asia. She received international research and teaching awards, e.g., F. Hekmar Consumer Behavior Best Paper awards (in 2008, 2003, 2002 and in 1997), Irwin-McGraw-Hill MBAA distinguished paper award (1997) in Chicago, IL. She teaches subjects in the area of Consumer Behavior, Marketing and Cross-cultural Communications at FELU, and regularly holds courses at other universities, i.e., in Austria, Italy, Finland, Bosnia and Croatia. Since 2005 she is affiliated with the ESCP-EAP European School of Management in Paris, France. In addition, Irena Vida is involved with various professional associations and consultancy and project work with domestic and international companies. A complete Curriculum Vitae is available at http://www.ef.uni-lj.si/pedagogi/vida/.
Selected References:
Vida, I. & Reardon, J. (2008). Domestic Consumption: Rational, Affective or Normative Choice?, Journal of Consumer Marketing, Winter, 25 (1), 34-44..
Vida, I., Dmitrovic, T. & Obadia, C. (2008). The Role of Ethnic Affiliation in Consumer Ethnocentrism. European Journal of Marketing, 42, 3/4, 327-343.
Vida. I. (2007). Determinants Of Consumer Willingness To Purchase Non-Deceptive Counterfeit Products, Managing Global Transitions: International Research Journal, 5(3), 253-270
Miller, C., Foubert, B., Reardon J. & Vida, I. (2007). Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences, International Journal of Market Research, 49(4), 515-533.
Dmitrovic, T. & Vida, I. (2007). An Examination Of Cross-Border Shopping Behaviour In South-East Europe, European Journal of Marketing, 41 (3/4), 382 – 395.
Vida, I., Obadia, C. & Kunz, M. B. (2007). The Effects of Background Music on Consumer Responses in a High-End Supermarket, International Review of Retail and Consumer Research, 17(5), 469-482.
Obadia, C. & Vida, I. (2006). Endogenous Opportunism in SME’s Foreign Subsidiary: Classification and Research Propositions, Journal of International Marketing, 14 (4), 57-86.
Reardon, J., Miller, C., Faubert, B.,Vida, I. & Rubyna, L. (2006). “Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures”, Journal of International Marketing, 14 (3), 115-138.
