Mateja Kos Koklic (BA in Architecture- 2001; MS in Business Administration majoring in Finance and Marketing- 2003). Mateja joined the Department of Marketing at the Faculty of Economics – University of Ljubljana as a research assistant and doctoral student in September 2003. She completed her Ph.D. in 2007 with the dissertation titled “Perceived Risk in Case of Buying a Prefabricated House” ( Dissertation advisor – dr. I. Vida). As part of her PhD training she spent six months at Duke University in USA where she attended consumer behavior graduate program. After her PhD studies she worked in the market research agency (GfK Slovenia) as a Research Consultant (various projects, mostly in consumer durables and telecommunications). Her research focuses on consumer behavior, more specifically, consumer decision making, risk perception and strategic household purchases; her interests also extend to emotion and well-being from consumer’s perspective. She attended ACR doctoral symposium and presented her research findings at several international conferences.
Selected Publications
Kos Koklic, Mateja, Vida, Irena. Perceived risk in a strategic household purchase : consumer home buying behavior. Forthcoming in: Vrijednost za potroša?e u dinami?nom okruženju. Rijeka: CROMAR, Hrvatska zajednica Udruga za marketing: Ekonomski fakultet Rijeka, 2008.
Kos Koklic, Mateja, Vida, Irena. A Strategic Household Purchase: Consumer House Buying Behavior. Fortcoming in Managing Global Transitions.
Kos Koklic, Mateja, VIDA, Irena. Perceived risk in a strategic household purchase : consumer home buying behavior, in European Advances in Consumer Research Volume 8, eds. Stefania Borghini and Mary Ann McGrath and Cele Otnes, Milan, Italy : Association for Consumer Research, 2008.
Kos Koklic, Mateja, Vida, Irena. An Examination of a Strategic Household Purchase: Consumer Home Buying Behavior, in Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, 2006.
