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Taylor, S. A., C. Ishida, and D. W. Wallace. (2009). Intention to Engage in Digital Piracy A Conceptual Model and Empirical Test. Journal of Service Research, 11, 246-262. Digital piracy represents a significant threat to the marketers of digital service products. Industry efforts to attenuate the practice, often deterrent in nature, have largely failed. We propose [...] Augusto de Matos, C., Ituassu, C. T., Vargas, R., & Carlos, A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24, 36-47. Purpose – The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; to help [...] Cordell, V. V., Wongtada, N., & Kieschnick, R. L. (1996). Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35, 41-53. This study hypothesizes that consumers’ willingness to purchase counterfeit products is positively related to product performance expectations and negatively related to attitudes toward lawfulness. Support was found for [...] |
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