Counter » Attitudes http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Intention to Engage in Digital Piracy A Conceptual Model and Empirical Test http://www.counter2010.org/2009/06/17/intention-to-engage-in-digital-piracy-a-conceptual-model-and-empirical-test/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2009/06/17/intention-to-engage-in-digital-piracy-a-conceptual-model-and-empirical-test/#comments Wed, 17 Jun 2009 07:39:33 +0000 Neil Horton Taylor, S. A., C. Ishida, and D. W. Wallace. (2009). Intention to Engage in Digital Piracy A Conceptual Model and Empirical Test. Journal of Service Research, 11, 246-262.

Digital piracy represents a significant threat to the marketers of digital service products. Industry efforts to attenuate the practice, often deterrent in nature, have largely failed. We propose [...]]]> http://www.counter2010.org/2009/06/17/intention-to-engage-in-digital-piracy-a-conceptual-model-and-empirical-test/feed/ 0 Consumer attitudes toward counterfeits: A review and extension http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/#comments Mon, 22 Dec 2008 18:14:53 +0000 Neil Horton Augusto de Matos, C., Ituassu, C. T., Vargas, R., & Carlos, A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24, 36-47.

Purpose – The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; to help [...]]]> http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/feed/ 0 Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants http://www.counter2010.org/2008/09/22/counterfeit-purchase-intentions-role-of-lawfulness-attitudes-and-product-traits-as-determinants/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2008/09/22/counterfeit-purchase-intentions-role-of-lawfulness-attitudes-and-product-traits-as-determinants/#comments Mon, 22 Sep 2008 15:07:50 +0000 Neil Horton Cordell, V. V., Wongtada, N., & Kieschnick, R. L. (1996). Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35, 41-53.

This study hypothesizes that consumers’ willingness to purchase counterfeit products is positively related to product performance expectations and negatively related to attitudes toward lawfulness. Support was found for [...]]]> http://www.counter2010.org/2008/09/22/counterfeit-purchase-intentions-role-of-lawfulness-attitudes-and-product-traits-as-determinants/feed/ 0