Augusto de Matos, C., Ituassu, C. T., Vargas, R., & Carlos, A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24, 36-47.
Purpose – The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; to help [...]


