Research Framework

European Commission Framework 7 Research Programme

 

March 2010
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Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15-27.

Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers’ attitudes towards counterfeits of luxury brands and how these two sets [...]

Purchasing pirated software: An initial examination of Chinese consumers

Wang, F., Zhang, H., Zang, H., & Ouyang, M. (2005). Purchasing pirated software: An initial examination of Chinese consumers. Journal of Consumer Marketing, 22, 340-351.

Purpose – To analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software companies understand the software [...]

'China Who Makes and Fakes' A Semiotics of the Counterfeit

Pang, L.(2008). ‘China Who Makes and Fakes’ A Semiotics of the Counterfeit. Theory Culture & Society, 25, 117-140.

This is a study of the semiotics of counterfeit products. Beginning with an analysis of a number of piracy-related activities taking place in China, I look at how and why China is understood by the world as a [...]

Piracy of intellectual property in China and the former Soviet Union and its effects upon international trade: A comparison

Tiefenbrun, S. (1998). Piracy of intellectual property in China and the former Soviet Union and its effects upon international trade: A comparison. Buffalo Law Review, 46, 1-69.

This Article is a comparison of two countries in transition, China and Russia, and the causes and effects of the extensive practice of intellectual property piracy. Intellectual property piracy [...]

Ethical beliefs of Chinese consumers in Hong Kong

Chan, A., Wong, S., & Leung, P. (1998). Ethical beliefs of Chinese consumers in Hong Kong. Journal of Business Ethics, 17, 1163-1170.

In recent years, there has been increased awareness of unethical consumer practices in Asian countries. Asian consumers have gained a bad reputation for buying counterfeit products, such as computer software, fashion clothing and watches. [...]

Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

Yang, D. L., Fryxell, G. E., & Sie, A. K. Y. (2008). Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China. Journal of World Business, 43, 321-339.

This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on [...]