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Wee, C. H., Ta, S. J., & Cheok, K. H. (1995). Non-price determinants of intention to purchase counterfeit goods: an exploratory study. International Marketing Review, 12, 19-46. Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products [...]         Ang, S. H., Peng Sim, C., Elison, A. C., & Tambyah, S.K. (2001). Spot the difference: Consumer responses towards counterfeits. Journal of Consumer Marketing, 18, 219-235. Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such [...] |
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