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Mitchell, V. W., & Kearney, I. (2002). A critique of legal measures of brand confusion. Journal of Product & Brand Management, 11, 357-379. As the number of imitator brands has risen, so too have legal actions for trademark infringement and passing off, because of consumer confusion, unfair misappropriation of brand owners’ intellectual property, and lost sales [...]         Wee, C. H., Ta, S. J., & Cheok, K. H. (1995). Non-price determinants of intention to purchase counterfeit goods: an exploratory study. International Marketing Review, 12, 19-46. Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products [...] Wang, F., Zhang, H., Zang, H., & Ouyang, M. (2005). Purchasing pirated software: An initial examination of Chinese consumers. Journal of Consumer Marketing, 22, 340-351. Purpose – To analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software companies understand the software [...] Augusto de Matos, C., Ituassu, C. T., Vargas, R., & Carlos, A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24, 36-47. Purpose – The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; to help [...] Albers-Miller, N. D. (1999). Consumer misbehavior: Why people buy illicit goods. Journal of Consumer Marketing, 16, 273-287. Trade in contraband amounts to billions of dollars each year, and yet the buyers of these products are still a mystery. The purpose of this study was to model the decision to purchase illicit goods, using four predictor measures: [...] Prendergast, G., Chuen, L. H., & Phau, I. (2002). Understanding consumer demand for non-deceptive pirated brands. Marketing Intelligence & Planning, 20, 405-416. China’s accession to the World Trade Organisation has raised concerns about pirated and counterfeit products not only in China, but also in Asia in general. This research explores the demand determinants of Hong Kong [...] |
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