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Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15-27. Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers’ attitudes towards counterfeits of luxury brands and how these two sets [...]         Kumar, S., & Ellingson, J. (2007). Adaptive IP strategies in China: A tactical analysis. Journal of Intellectual Capital, 8, 139-158. Purpose – The Chinese market presents numerous challenges to companies from industrialized nations, none of which is as daunting as protecting intellectual property (IP). It is necessary to develop a fresh approach for the US, EU [...] |
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