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Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62, 368-378. The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects [...] Chakraborty, G., Allred, A., & Bristol, T. (1996). Exploring consumers’ evaluations of counterfeits: The roles of country of origin and ethnocentrism. Advances in Consumer Research, 23, 379-384. Counterfeit products account for up to six percent of all world trade. Theoretical and empirical research on counterfeit products is scarce, particularly research from consumers’ perspectives. This paper presents [...] |
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