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Wee, C. H., Ta, S. J., & Cheok, K. H. (1995). Non-price determinants of intention to purchase counterfeit goods: an exploratory study. International Marketing Review, 12, 19-46. Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products [...]         Phau, I., Prendergast, G., & Chuen, L. H. (2001). Profiling brand-piracy-prone consumers: an exploratory study in Hong Kong’s clothing industry. Journal of Fashion Marketing and Management, 5, 45-55. This research profiles consumers of pirated products, specifically pirated brands of clothing. Utilising a structured questionnaire and counter-biasing statements, results from face-to-face street-intercept interviews showed that low spenders [...] Trott, P., & Hoecht, A. (2007). Product counterfeiting, non-consensual acquisition of technology and new product development: An innovation perspective. European Journal of Innovation Management, 10, 126-143. Purpose – To examine the literature on counterfeit products and explore whether imitation and counterfeit product activities can actually facilitate the development of new products.Design/methodology/approach – The paper examines the [...] Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15-27. Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers’ attitudes towards counterfeits of luxury brands and how these two sets [...] Wang, F., Zhang, H., Zang, H., & Ouyang, M. (2005). Purchasing pirated software: An initial examination of Chinese consumers. Journal of Consumer Marketing, 22, 340-351. Purpose – To analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software companies understand the software [...] Kumar, S., & Ellingson, J. (2007). Adaptive IP strategies in China: A tactical analysis. Journal of Intellectual Capital, 8, 139-158. Purpose – The Chinese market presents numerous challenges to companies from industrialized nations, none of which is as daunting as protecting intellectual property (IP). It is necessary to develop a fresh approach for the US, EU [...] |
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