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Phau, I., Prendergast, G., & Chuen, L. H. (2001). Profiling brand-piracy-prone consumers: an exploratory study in Hong Kong’s clothing industry. Journal of Fashion Marketing and Management, 5, 45-55. This research profiles consumers of pirated products, specifically pirated brands of clothing. Utilising a structured questionnaire and counter-biasing statements, results from face-to-face street-intercept interviews showed that low spenders [...]         Chan, A., Wong, S., & Leung, P. (1998). Ethical beliefs of Chinese consumers in Hong Kong. Journal of Business Ethics, 17, 1163-1170. In recent years, there has been increased awareness of unethical consumer practices in Asian countries. Asian consumers have gained a bad reputation for buying counterfeit products, such as computer software, fashion clothing and watches. [...] Moores, T., & Dhillon, G. (2000). Software piracy: A view from Hong Kong. Communications of the ACM, 43, 88-93. Objective: To investigate the extent to which legislation, enforcement or cost would be effective in deterring the buying of pirated software. |
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