Counter » Lost Sales http://www.counter2010.org Counterfeiting and Piracy Research Tue, 13 Dec 2011 21:32:20 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Software Piracy – Estimation of Lost Sales and the Impact on Software Diffusion http://www.counter2010.org/2008/10/01/software-piracy-estimation-of-lost-sales-and-the-impact-on-software-diffusion/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2008/10/01/software-piracy-estimation-of-lost-sales-and-the-impact-on-software-diffusion/#comments Wed, 01 Oct 2008 15:13:29 +0000 Neil Horton Givon, M., Mahajan, V., & Muller, E. (1995). Software Piracy – Estimation of Lost Sales and the Impact on Software Diffusion. Journal of Marketing, 59, 29-37.

Software piracy by users has been identified as the worst problem facing the software industry today. Software piracy permits the shadow diffusion of a software parallel to its legal diffusion [...]]]> http://www.counter2010.org/2008/10/01/software-piracy-estimation-of-lost-sales-and-the-impact-on-software-diffusion/feed/ 0