Counter » Premier Brands http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands http://www.counter2010.org/2009/01/25/devil-wears-counterfeit-prada-a-study-of-antecedents-and-outcomes-of-attitudes-towards-counterfeits-of-luxury-brands/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2009/01/25/devil-wears-counterfeit-prada-a-study-of-antecedents-and-outcomes-of-attitudes-towards-counterfeits-of-luxury-brands/#comments Sun, 25 Jan 2009 18:14:54 +0000 Neil Horton Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15-27.

Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers’ attitudes towards counterfeits of luxury brands and how these two sets [...]]]> http://www.counter2010.org/2009/01/25/devil-wears-counterfeit-prada-a-study-of-antecedents-and-outcomes-of-attitudes-towards-counterfeits-of-luxury-brands/feed/ 0