Counter » Product Involvement http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 An investigation of determinants of counterfeit purchase consideration http://www.counter2010.org/2009/11/16/an-investigation-of-determinants-of-counterfeit-purchase-consideration/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2009/11/16/an-investigation-of-determinants-of-counterfeit-purchase-consideration/#comments Mon, 16 Nov 2009 23:16:17 +0000 Neil Horton http://www.counter2010.org/?p=2635 Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62, 368-378.

The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects [...]]]> http://www.counter2010.org/2009/11/16/an-investigation-of-determinants-of-counterfeit-purchase-consideration/feed/ 0