Counter » Risk Assessment http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Consumer attitudes toward counterfeits: A review and extension http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/#comments Mon, 22 Dec 2008 18:14:53 +0000 Neil Horton Augusto de Matos, C., Ituassu, C. T., Vargas, R., & Carlos, A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24, 36-47.

Purpose – The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward counterfeits; to help [...]]]> http://www.counter2010.org/2008/12/22/consumer-attitudes-toward-counterfeits-a-review-and-extension/feed/ 0