Research Framework

European Commission Framework 7 Research Programme

 

February 2012
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Counterfeiting in Singapore: Understanding consumer attitudes and purchase intentions

Teah, M., & Phau, I. (2008). Counterfeiting in Singapore: Understanding consumer attitudes and purchase intentions. In Marketing Insights: School of Marketing Working Paper Series. Curtin University of Technology, School of Marketing.

The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from [...]

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