Counter » Singapore http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Counterfeiting in Singapore: Understanding consumer attitudes and purchase intentions http://www.counter2010.org/2009/01/28/counterfeiting-in-singapore-understanding-consumer-attitudes-and-purchase-intentions/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2009/01/28/counterfeiting-in-singapore-understanding-consumer-attitudes-and-purchase-intentions/#comments Wed, 28 Jan 2009 18:26:23 +0000 Neil Horton Teah, M., & Phau, I. (2008). Counterfeiting in Singapore: Understanding consumer attitudes and purchase intentions. In Marketing Insights: School of Marketing Working Paper Series. Curtin University of Technology, School of Marketing.

The paper examines the factors that influence the attitudes of Singaporean consumers towards counterfeits of luxury brands. Data was collected using a self-administered questionnaire from [...]]]> http://www.counter2010.org/2009/01/28/counterfeiting-in-singapore-understanding-consumer-attitudes-and-purchase-intentions/feed/ 0