Counter » Switchers http://www.counter2010.org Counterfeiting and Piracy Research Wed, 19 May 2010 10:14:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How to encourage customers to use legal software http://www.counter2010.org/2008/09/12/how-to-encourage-customers-to-use-legal-software/#utm_source=feed&utm_medium=feed&utm_campaign=feed http://www.counter2010.org/2008/09/12/how-to-encourage-customers-to-use-legal-software/#comments Fri, 12 Sep 2008 13:08:38 +0000 Neil Horton Chiu, H. C., Hsieh, Y. C., & Wang, M. C. (2008). How to encourage customers to use legal software. Journal of Business Ethics, 80, 583-595.

This study attempts to identify customer retention strategies for legal software and discusses their effectiveness for three consumer groups (stayers, dissatisfied switchers, and satisfied switchers). Although previous studies propose several antipirating [...]]]> http://www.counter2010.org/2008/09/12/how-to-encourage-customers-to-use-legal-software/feed/ 0